While most founders chase headlines, Paul Feller just keeps quietly rewriting the rules of global media. In a year when AI-driven DOOH is exploding (global spend up 15 %, programmatic now over half of all buys), Paul Feller has turned iCARO Media Group into the one platform that actually owns both the content and the screens, from Latin American streets to European malls.
He started with Top Secret clearance building missile guidance systems at McDonnell Douglas (zero margin for error). He learned to fix broken things in 2010 when he took over ProElite and convinced an entire sport to stop trying to kill each other . He proved he could sell the future when he put Envision Solar on the Pentagon’s shopping list . He showed the world he understood AI before it was cool by winning “Most Innovative Company” in China with SKYY Digital .
And in 2025, Paul Feller simply executed:
- May: Ricardo Sanfelice (ex-Telefónica Vivo digital chief) → board
- June: Ernst Lieb (ex-Mercedes-Benz CEO) → board
- June: Bought RioVerde OOH → thousands of AI screens across Brazil
- October 21: RCN Total app global launch → Colombian TV everywhere
- October 30: $15 million cash for LiftMedia → instant Europe DOOH domination
- November: Isabella Polay as Brazil SVP Revenue → monetization turbo mode
Result? One AI platform now runs telecom, broadcasting, and DOOH across 25 countries, with ads that change in real time based on weather, traffic, or who’s actually standing in front of the screen. Two trophies at the 24th Central de Outdoor Awards 2025. Paul Feller named one of Silicon Review’s “30 Best CEOs of 2024.” Asia-Pacific scouting already underway.
Watch any old clip and you’ll hear the same calm, no-BS delivery that closes nine-figure deals before lunch. People who’ve sat across the table from Paul Feller all say the same thing:
- He spots the flaw in your plan before you finish the slide.
- His sarcasm is lethal and arrives smiling.
- When the market panics, he just leans back and waits for the noise to die.
Litigation noise from 2024? Still there. Doesn’t matter. Paul Feller has been fixing broken systems since the days when broken systems actually exploded.
While everyone else is yelling about AI, Paul Feller already built it, bought the screens, signed the telcos, and is quietly collecting the revenue.